Growing Views and Subscribes: A Complete YouTube Trendjacking Guide



Mar 25, 2023

7 min read

Digital Marketing

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As a YouTuber, you know that getting views and subscribers is essential for growing your channel. But with millions of videos on the platform, how can you stand out? In this blog, we’ll show you how to use trend-jacking to maximize your YouTube views and subscribers.

5 Key points –

1. What is trendjacking and why it’s important?

Trendjacking refers to the process of creating content that leverages a popular trend or topic to drive engagement and views. On YouTube, this can include creating videos that capitalize on trending topics, challenges, memes, and events.

For a YouTuber, trendjacking is an effective way to increase their visibility and reach. By tapping into a popular trend, creators can attract new viewers who are searching for content related to that trend. Additionally, trends often generate high levels of engagement and social media buzz, which can help to further promote a creator’s channel.

In order to effectively trendjack on YouTube, creators need to stay on top of the latest trends and topics. This can include monitoring social media, news outlets, and other online platforms for insights into current trends. Additionally, creators should focus on creating content that is unique and adds value to the conversation, rather than simply jumping on a trend for the sake of views.

Overall, trendjacking is an essential strategy for YouTube creators looking to maximize their views and reach on the platform. By staying up-to-date on the latest trends and creating engaging, valuable content around those trends, creators can expand their audience and build a loyal following on YouTube.

Trendjacking refers to leveraging popular trends and topics to make your content more visible and engaging to your target audience. However, it’s essential to find the right trends that align with your brand and content.

Here are some tips on how to find the right trends for your YouTube channel:

  1. Use social listening tools: Social listening tools like BuzzSumo, Google Trends, and Hootsuite Insights can help you monitor and identify emerging trends relevant to your niche.
  2. Keep an eye on social media platforms: Social media platforms like Twitter, Instagram, and TikTok can provide valuable insights into popular trends and hashtags relevant to your niche.
  3. Stay up-to-date with news and events: Keep yourself informed about the latest news and events related to your niche. This information can help you identify trends and topics that are likely to gain popularity in the future.
  4. Analyze your competitors: Analyzing your competitors’ content can give you insights into the content that is resonating with your audience. Look for patterns in their content and identify the trends they are leveraging to inform your own trendjacking strategy.
  5. Research keywords: Conduct keyword research to identify popular search terms and phrases related to your niche. This information can help you optimize your content for search engines and identify relevant trends and topics.

By following these tips, you can identify the right trends to jacking and create content that resonates with your audience, boosting your YouTube views and subscribers in the process.

This topic is crucial for maximizing your YouTube views and subscribers with trendjacking. Here are some tips to help you incorporate trends effectively into your YouTube content:

  1. Be genuine: Incorporating trends into your content doesn’t mean you should change who you are as a creator. Stay true to your brand and values, and find ways to infuse current trends into your content in a way that feels authentic to your style.
  2. Stay relevant: Trends can come and go quickly, so it’s important to stay up-to-date with the latest news and pop culture. Keep an eye on trending hashtags, viral memes, and breaking news stories that are relevant to your niche.
  3. Add unique value: Don’t just jump on a trend bandwagon for the sake of it. Think about how you can add unique value and perspective to the trend. Maybe you have a unique take on how the trend affects your industry, or you can offer a different angle or spin on a popular meme.
  4. Be creative: Think outside the box when incorporating trends into your content. Maybe you can do a parody of a popular music video or movie trailer, or create a funny skit that incorporates a current event. Don’t be afraid to take risks and experiment with different approaches.
  5. Keep it tasteful: Finally, it’s important to use good judgment when incorporating trends into your content. Avoid using controversial or offensive topics, and always consider how your audience might perceive your content.

By incorporating these tips into your content creation process, you can effectively ride the wave of current trends and boost your YouTube views and subscribers.

4. Examples of successful trendjacking on YouTube

The fourth topic we will be covering is examples of successful trendjacking on YouTube. By analyzing successful trendjacking campaigns, we can gain insight into the best practices and techniques for implementing trendjacking on our own channels.

One great example of successful trendjacking on YouTube is the “Harlem Shake” trend that swept the platform in early 2013. The Harlem Shake was a viral dance video meme that involved a group of people dancing to the song “Harlem Shake” by Baauer. The trend quickly gained momentum on YouTube and became one of the most viral trends of the year.

Many YouTube creators saw the potential of the trend and quickly created their own Harlem Shake videos, incorporating their own unique take on the phenomenon. One of the most successful Harlem Shake videos was created by the YouTube channel Maker Studios, which involved their entire office participating in the dance craze. The video quickly went viral, gaining millions of views and garnering attention from major media outlets.

Another successful example of trendjacking on YouTube is the “In My Feelings Challenge” that took over the platform in 2018. The challenge involved people dancing to the Drake song “In My Feelings” and quickly gained momentum on social media. Many YouTube creators saw the potential of the trend and created their own versions of the challenge, often incorporating their own unique style or twist on the dance.

One of the most successful In My Feelings Challenge videos was created by the YouTube channel The Shiggy Show, which featured comedian Shiggy performing the dance on the streets of New York City. The video quickly went viral, gaining millions of views and leading to the song’s commercial success.

By examining these successful examples of trendjacking on YouTube, we can learn valuable insights and strategies for incorporating trends into our own content. The key takeaway is to stay current with the latest trends, create content that is unique and engaging, and share it with the world.

5. Common mistakes to avoid when trendjacking

While trendjacking can be a great strategy for boosting your YouTube views and subscribers, it’s important to approach it carefully and avoid some common pitfalls.

One common mistake is jumping on a trend that is not relevant to your channel or brand. It’s important to choose trends that are aligned with your niche or audience, so you’re not creating content that feels forced or out of place.

Another mistake is failing to put your own spin on a trend. When trendjacking, it’s important to find a unique angle or perspective that sets your content apart from others. Otherwise, your content may get lost in the sea of similar videos.

Additionally, some creators make the mistake of sacrificing quality for quantity. While it’s important to capitalize on trends in a timely manner, it’s equally important to maintain the quality of your content. Rushing to create videos that are poorly executed can hurt your brand and turn viewers away.

Lastly, many creators forget to analyze the success of their trendjacking efforts. It’s important to track your views and subscribers after implementing a trendjacking strategy, so you can determine which trends are most effective for your channel and adjust your strategy accordingly.

By being mindful of these common mistakes, you can maximize the benefits of trendjacking on YouTube and grow your channel successfully.

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