What are the YouTube SEO basics? How does it work? How can you make your YouTube videos search-engine friendly? Are there any tools to do that?
It’s easier than you might have imagined. Many people on YouTube lack a basic understanding of how the search algorithm works. While it might seem difficult to get eyes for your content on YouTube, you can use certain tactics to make sure that the algorithm favors you.
So, what’s on the checklist for youtube best practices to appear high in a YouTube Search?
Rule #1 KEYWORD RESEARCH
Search engines like YouTube, Google: people go on there for active searches. To find out exactly what people in your niche are searching for, you must carry out thorough keyword research before creating your videos. Before you can improve YouTube SEO, you need to target the right keyword or phrase for your video.
The words and phrases you choose for your keywords should,
a) appropriately describe your video,
b) be similar to what people type into search engines to find material like yours,
c) have a promising search volume with low competition.
For a beginner, it all might sound hefty but there are tons of free tools to make the task easier for you. Tools like Ahrefs and Semrush are especially useful for keyword research.
Rule #2: SEO OPTIMIZATION
Once you have got a great keyword, make sure that the texts related to your video are keyword-optimized. For example, if you publish videos about piano tutorials, ensure that you optimize the title, descriptions, and tags for the phrase “piano tutorial.”
You know, YouTube allows viewers to manually enter a title, description, and tags for a reason. It’s all about making it easy for your audience to find you.
SEO optimization helps maximize your ranking results on the YouTube platform. Use TopTuber SEO Tools to increase the SEO ability for your videos.
Rule #3: ENGAGEMENT RATE
According to research, engagement indicators like comments, likes, shares, and subscriptions are closely correlated with higher ranks. Google wants to know how viewers respond to your content because that’s what keeps people on their site.
Encourage viewers to like, share and comment on your videos to promote engagement. Also, take time to reply to them. Your main SEO goal should be maximizing the watch time as much as possible.